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Sainsbury Top Brand Saving you Money on Toilet Paper

London 2nd May – Today sees Sainsbury’s basic toilet roll awarded the best overall performer in study by

 The tests have been undertaken to stop consumers flushing their money down the toilet and help shoppers more savvy decisions when it comes to the cost and quality of the toilet paper they buy. With the average person spending 30 minutes a day on the toilet, this is no wee matter. have estimated that you could save up to £647 on loo roll a year by switching to a cheaper brand.


 Top Ten Overall Best Performers 

Save on the Toilet Paper
Save on the toilet paper

To see the full results click here:

The experiment was conducted in association with Swansea University students who tested key areas of performance on toilet rolls from top supermarket and retail brands.

Aidan Diffey, Chief Toilet Officer at said “We wanted to give consumers a real insight in to what they are getting for their money, so that they are saving a penny whilst spending a penny. It was a very rigorous testing process that not only looked for a roll that was economical but that also ticked the box for design and quality.”

Andrex, Charmin and Cushelle quilted ranges all topped the chart for softness with an 8/10 softness score, following closely behind was Nouvelle and Marks and Spencer own brand with a softness score of 7/10.

Lidl Everyday Essential toilet roll came up trumps for length of roll at 48m, which is 2m longer than Sainsbury’s basics, its closest rival.

Showing that money will buy you quality is Charmin Quilted coming in at £2.18 per 4 pack where as cheap and not so cheerful is Tesco standard rolls at 67p. was founded in 2004 and have been providing the UK and Ireland with affordable bathroom design ever since. believe in nurturing long term relationships with designers and craftsmen to give customers good design at prices that will help them create more than they ever thought possible. Based in Watford, the team are on a mission to democratise good bathroom design.


About Martyna

Hi, I am Martyna aka Money Saving Girl. I am an expert in saving money, travelling around the world for free and getting the cheapest insurance available.

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